Coolfm, one of Nigeria's leading radio stations, has once again shown its commitment to connecting its listeners with their favorite music.
Coolfm, one of Nigeria's leading radio stations, has once again shown its commitment to connecting its listeners with their favorite music. The station recently executed a successful campaign to promote Shazam, the popular music identification app, across four major cities in Nigeria.
The campaign not only created a fun and engaging competition for music lovers but also rewarded participants with up to four months of Apple Music subscription for identifying songs using Shazam.
The Shazam campaign saw Coolfm team up with popular artists like Mr Eazi, Oxlade, Joeboy, and Ruger, the campaign gained significant traction on social media, as well as on the airwaves.
Within a week of launching the campaign, the team received over 2000 entries and tens of thousands of Shazam identifications. This level of engagement was mind-blowing, and it was heartwarming to see how quickly people caught on to the idea of using Shazam to identify their favorite songs.
One of the key factors that contributed to the success of the campaign was Coolfm's previous partnership deal with Apple Music. The partnership, which was announced in 2019, allowed Coolfm to offer its listeners exclusive access to Apple Music's extensive music library. This partnership not only demonstrated Coolfm's commitment to providing quality entertainment to its listeners but also laid the groundwork for the Shazam campaign's
"The campaign's success is a testament to the power of music and the role that radio stations like Coolfm play in bringing people together. By creating engaging campaigns like this one, Coolfm is not only entertaining its listeners but also making a positive impact on their lives. It's heartwarming to see the impact that the station's efforts have had on music lovers across Africa, and we can't wait to see what they'll do next".Triumph "Tyrone" Grandeur, Group Brand Manager at Coolfm.
However, the brand Coolfm is committed to innovative ideas to help grow the fast rising music industry by working on more campaigns like this in the future, to make sure listerners and music lovers gets the best music experience.