He said there is no difference between Nigerian artists, entrepreneurs, or manufacturers...
Popular Nigerian artist, Pheelz, has lamented that Nigerian artists are fasting losing genuine love for music.
This comes at a time when Burna Boy and Rema are still making waves internationally.
Pheelz was speaking on The Dadaboy Show hosted by media personality, Ehiz, when he said Nigerian artists are now more interested in the lucrative business side of music than the art itself.
He said there is no difference between Nigerian artists, entrepreneurs, or manufacturers. It's the same blood that runs in them all.
But he warned that marketing strategies are ephemeral and that only good music will stand the test of time.
“We are losing that love for music. It’s starting to become manufacturing," he confessed. "It’s starting to feel like we’re manufacturing soaps like we are making iPhones.
“It’s starting to feel repetitive like we’re losing our creative sauce and our creative essence. It’s becoming work. Now, it’s harder to promote than to even make the music. Now, it’s becoming about promotion and marketing, not even about the art of it.
The artist declared that the most important thing for him is still the music. "That’s the one thing that will stand the test of time. Marketing strategies will come and go. We shouldn’t be really focused on that. The way we market music now was not the same way we used to market music."
He asks: "If we don’t really exalt good music anymore and we just follow clout and hype what are we doing? Are we really making music then?”