That song has broken YouTube premiere records
BTS have released their second English-language song, “Butter,” following their smash hit “Dynamite” from last August, according to Rollingstone.
Prior to dropping the accompanying video for the track, the group hosted a YouTube preview where the guys concocted buttered-up sandwiches and discussed the song, which they described as “charismatic” and hoped would “melt your hearts like butter.”
That song has broken YouTube premiere records at the moment, reports Entertainment Tonight. It had over 3.89 million concurrent viewers when the tune debuted Thursday night. Within an hour, it had already amassed over 21 million views.
In the “Butter” video, the superstar septet — RM, Suga, J-Hope, Jung Kook, V, Jimin, and Jin — appear in black-and-white wearing slick suits before it switches to color as they dance, sing, and rap. They each take a turn grooving in an elevator, dance together in a gymnasium, and appear onstage under pulsating lights. On the feel-good, flirty dance track, they sing about being “smooth like butter” and having a “superstar glow.”
While referring to the energy BTS put into the video, ET Online stated: The song takes fans on a spectacular journey in both set design, color schemes and outfits as the guys prove they can look awesome dancing in tracksuits, pastel ensembles, and even tuxedos.
“It’s very energetic,” RM told Rolling Stone in the June cover story. “And very summery. It has a very dynamic performance.”
BTS will perform “Butter” for the first time live during the 2021 Billboard Music Awards on Sunday.