On Air Now

The Road Show

4:00pm - 9:00pm

Aspira Nigeria Signs New Deal with Davido

Davido becomes the official face of Viva brand

International superstar musician, Davido has signed a deal with Aspira Nigeria. He is now the brand ambassador for VIVA, their flagship product, and one of Nigeria’s leading detergent & multipurpose soap brands.

Davido announced the latest deal on his Twitter handle, urging Nigerians to view Avira as the "best detergent in the land by an eco friendly and youth empowering brand."

According to Aspira Head of Marketing, Mr. Santhosh Kumar Nair, “Aspira’s decided to sign on the prolific hitmaker and boss of DMW, Davido, is because of his dynamism, popularity among Nigerian youths and his hardworking disposition which has put Nigeria on the global music map.

"We are glad to inform Nigerians that henceforth, Davido will be the official face of our Viva brand,” he announced. Enumerating reason the multi-award-winning singer was chosen by Viva for the role, the firm said Davido is no doubt, through his music, making Nigerians proud all over the world, describing him as one of Nigeria’s top brands.

Other reasons given include the fact that he has contributed immensely to the entertainment industry in Nigeria. He continues to inspire millions of Nigerian youths and this is in consonance with the core values at Aspira, which is youth empowerment.

Aspira Nigeria Limited is one of the largest manufacturers and distributors of personal health care and laundry products in Nigeria. Located in the Northern commercial city of Kano, Aspira Nigeria Ltd. began operations in 2009, with the production of various detergents and soaps. Today, it has expanded to 12 manufacturing facilities, and its products are distributed across Nigeria.